ICONICS Embedded GENESIS32 for Machine Builders

Embedded GENESIS32 provides superior HMI/SCADA and Control Solution

HANNOVER, Germany — April 19, 2010 — Today, ICONICS a Microsoft Gold Certified Partner of the Year, and provider of Web-enabled, OPC-based, HMI/SCADA Visualization and Manufacturing Intelligence software for Microsoft Windows operating systems announced the availability of Embedded GENESIS32, designed for machine builders who require HMI Visualization and SCADA for the Microsoft Windows Embedded portfolio of platforms. For superior monitoring, control, alarming and real-time trending functionality, Embedded GENESIS32 is the solution tailored to the needs of machine builders.

“The Windows Embedded portfolio of products help seamlessly connect the plant floor with the IT data center, driving real-time, highly reliable, flexible and cost efficient industrial solutions from sensors to servers,” said Manoj Rami, senior marketing manager for Windows Embedded at Microsoft Corp. “Working with ICONICS and our entire ecosystem of global industry partners, Windows Embedded is committed to delivering manufacturers innovative solutions to increase efficiencies and fuel productivity.”

In rugged manufacturing environments, Embedded GENESIS32 offers flexibility, as the software is optimized to take maximum advantage of limited memory requirements and other resource limitations. Designed to run on flash drives and industrial PCs, the software is hardware independent and can be used with any embedded hardware device running Windows Embedded Standard. Embedded GENESIS32 “gives ICONICS customers the flexibility to develop applications in one environment for all platforms� including Windows Embedded Standard , Windows Embedded CE, as well as Microsoft desktop operating systems,” said Andre Lange, ICONICS Germany GmbH.

Customers who deploy Embedded GENESIS32 will benefit from:

A Cost-Effective Solution
Vendor - Independent and Modular HMI Software
OPC Universal Connectivity
Common Development Platform
Real-Time Alarm Summary Displays
Extensible and Scalable Multiprocessor Architecture
It gives me great pleasure to see ICONICS working with Microsoft for the embedded market,” said Tom Burke, OPC Foundation President and Executive Director. “The dedication and leadership that these organizations consistently demonstrate to the industry their commitment to OPC and quality products”.

Applied worldwide in process and discrete manufacturing processes, Embedded GENESIS32 is a robust, proven automation solution for machine builders. “Users can save more than 50% of engineering time with the combination of Auto-configuration and Embedded GENESIS32. They were able to create HMI pictures automatically from PLC code by using GENESIS32 Auto-configuration features,” stated Andre Lange. From development to deployment, Embedded GENESIS32 promotes efficiency and quality in manufacturing.

Download the Word .doc format of this press release HERE.

Founded in 1986, ICONICS is an award winning leader in the development of Web-enabled industrial automation and manufacturing intelligence software for Microsoft® Windows® operating systems. Our solutions are certified for Windows 7, Windows Server 2008 and Windows Vista. ICONICS has successfully deployed more than 250,000 solutions in over 60 countries worldwide. Its solutions meet diverse customer needs in a variety of industries including Automotive, Building Management, Food & Beverage, Oil/Gas/Petrochemical, Machine Builders, Pharmaceutical/Biotech, Security, Water/Wastewater, Utilities, Government Infrastructures and more.

ICONICS’ corporate headquarters is located in Foxborough, Massachusetts (USA) near Boston. The company has offices throughout the United States, as well as in Australia, China, France, India, Italy, Germany, Netherlands and United Kingdom. ICONICS also has a joint software development and sales office in the Czech Republic.

100 Foxborough Blvd.
Foxborough, MA 02035
(508) 543-8600
(508) 543-1503 (Fax)
(800) 946-9679 (Toll Free - US Only)

© 2010 ICONICS, Inc. All rights reserved. Specifications are subject to change without notice. GENESIS64, GENESIS32, Pocket GENESIS, BizViz and their respective modules, OPC-To-The-Core, and Visualize Your Enterprise are trademarks of ICONICS Inc. Other product and company names mentioned herein may be trademarks of their respective owners.

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