ICONICS Demonstrates Support of Microsoft's Peak Performance Initiative at the Global Automotive Summit

Factory Information Systems for Operational Performance

Dearborn, MI - April 29, 2005 -ICONICS, a Microsoft Gold Certified Partner and leader in Web-enabled, OPC-based HMI/SCADA and Manufacturing Intelligence Visualization software for automotive manufacturers and suppliers, today announced its support of Microsoft's Peak Performance Initiative at the 2005 Global Automotive Summit. The Peak Performance Initiative identifies four core areas on which Microsoft and its partners are focused, driving insight and innovation throughout the automotive community.

ICONICS enables manufacturers to overcome business challenges with the BizViz™ real-time manufacturing intelligence solution. BizViz empowers users at all levels of the organization. Automated and on-demand reporting capabilities with advanced analytic functions to help decision makers visualize trends, perform root-cause analyses, and identify opportunities for performance improvement. Configurable Key Performance Indicators (KPIs) enable real-time performance tracking against set targets. The BizViz KPI library supports Lean Manufacturing, Six Sigma, and Demand Pull process improvement initiatives with many industry-specific KPIs, such as OEE, TAKT Time, Lead Time, Productivity, and Right First Time. BizViz embraces the ideals of Collaborative Manufacturing and extends it via a reliable and OPC-based interoperable platform that can be easily customized to meet one's specific needs.

"BizViz is a shrink-wrapped, out-of-the-box product designed from the ground up on Microsoft .NET technologies and that incorporates Microsoft SharePoint Portal Server," states Russ Agrusa, President and CEO of ICONICS. "BizViz incorporates revolutionary Data-Mining and Integration technology, which allows the data-bridging, viewing and reporting of any real-time or enterprise data source, including Microsoft SQL Server, plant historians, OPC real-time data and more. BizViz is an ideal solution under Microsoft's manufacturing Peak Performance Initiative."

The Microsoft Peak Performance Initiative is designed to help the automotive community accelerate insight through advanced analysis services, drive innovation by allowing teams to better collaborate, and impact performance via increased visibility into operations across the manufacturing value chain. Based on extensive research and feedback from partners, customers and industry experts, Microsoft's Peak Performance Initiative provides an innovative and cost-effective approach that allows automotive customers to take full advantage of their legacy investments while connecting key systems, people and organizations across the automotive supply chain to remove the barriers that stifle innovation and competition.

"ICONICS provides industry specific applications for the automotive marketplace that are based on the latest Microsoft technology and embrace prevailing industry standards such as OPC," said Kyle Solomon, Worldwide Industry Manager, Automotive at Microsoft Corp. "BizViz which is based on Microsoft .NET and SharePoint Portal Server, is just one example of ICONICS' dedication to creating business visualization tools that help automotive manufacturers realize peak performance."

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ICONICS Background Information

Founded in 1986, ICONICS is an award winning leader in the development of Web-enabled industrial automation and manufacturing intelligence software for Microsoft® Windows® operating systems. Our solutions are certified for Windows 7, Windows Server 2008 and Windows Vista. ICONICS has successfully deployed more than 250,000 solutions in over 60 countries worldwide. Its solutions meet diverse customer needs in a variety of industries including Automotive, Building Management, Food & Beverage, Oil/Gas/Petrochemical, Machine Builders, Pharmaceutical/Biotech, Security, Water/Wastewater, Utilities, Government Infrastructures and more.

ICONICS’ corporate headquarters is located in Foxborough, Massachusetts (USA) near Boston. The company has offices throughout the United States, as well as in Australia, China, France, India, Italy, Germany, Netherlands and United Kingdom. ICONICS also has a joint software development and sales office in the Czech Republic.

© 2010 ICONICS, Inc. All rights reserved. Specifications are subject to change without notice. GENESIS64, GENESIS32, Pocket GENESIS, BizViz and their respective modules, OPC-To-The-Core, and Visualize Your Enterprise are trademarks of ICONICS Inc. Other product and company names mentioned herein may be trademarks of their respective owners.