FOXBOROUGH, MA/WATERFORD, IRELAND — May 4, 2009 — Today, ICONICS, a 2008 Microsoft Gold Certified Partner of the Year and provider of Web-enabled, OPC-based, HMI/SCADA Visualization and Manufacturing Intelligence software for Microsoft Windows^® operating systems, announced the establishment of a new venture in Ireland, in cooperation with Dataworks Ltd., Southeastern Ireland’s leading custom software development company.

ICONICS Ireland Ltd., launched by Minister for Enterprise, Trade and Employment, Tánaiste Mary Coughlan, TD in Dublin, will be headed by Liam Curham, a director and co-founder, with Brian Robinson, of Dataworks, established in Waterford in 1995. The new company will strengthen the presence of ICONICS in Ireland. Dataworks, which currently employs 10 people, already specializes in the development of manufacturing and business performance solutions and has been the Irish distributor of ICONICS products since 2007.

The new ICONICS Ireland operation will initially recruit two software engineers, with plans to grow employment to ten people over the next three years. The new operation will be dedicated to sales, marketing and technical services for all ICONICS products throughout Ireland and will look to strengthen its hold on the Irish market, with particular focus on Overall Equipment Effectiveness (OEE) in the manufacturing and life sciences sector and expanding HMI/SCADA in the sustainable energy sector. Dataworks, which has over 15 years of experience in the industry, will continue to provide its core services and solutions.

“Our ICONICS business has become an important and expanding part of our overall business since 2007,” said Liam Curham, Director at Dataworks and new Managing Director of ICONICS Ireland Ltd. “This new venture will enable us to leverage the ICONICS brand and their global success stories, whilst developing a closer business and technical relationship to help achieve further growth in our existing markets and to develop into other vertical markets where ICONICS is already a successful player, both in the UK and globally.”

“As a solution provider to the manufacturing sector for the last 15 years,” Curham continued, “we are also very excited about the new range of ICONICS products that focus on helping companies to become leaner and more efficient, and ultimately help them to become more cost competitive, something which is crucial in the current climate.”

Mayor of Waterford, Cllr Jack Walsh, congratulated Dataworks on its continued success and wished the company all the best in its new undertaking.

“Ireland and Waterford need people with the courage and vision which Liam Curham and Brian Robinson have demonstrated in taking this step in 2009,” Walsh said. “I believe that they have identified an excellent business partner in ICONICS and that both companies will achieve significantly better results as a joint venture that either entity could on its own.”

“The decision by Dataworks and ICONICS to join forces is a perfect example of a successful Irish venture consolidating its services to Irish manufacturing,” said Minister Coughlan. “Dataworks has an excellent record going back 15 years and its solid business base will prove a valuable asset to ICONICS in its plan to strengthen an already competitive market presence.”

“ICONICS global sales have been returning double digit growth for nearly ten years now,” said Clive Walton, Managing Director of ICONICS UK Ltd., “so we must be doing something right as a business. I believe that this success can be attributed to two primary factors: firstly, leading edge technology, and secondly, a customer focused operation. Adding a dedicated team of software professionals, and a ‘hands on’ Irish support team who understand the needs of their local clients, will undoubtedly increase the adoption of ICONICS software, plus services, to the Irish marketplace.”

“Ireland requires a set of dynamics that I don’t think we fully comprehend from this side of the Irish Sea,” Walton continued, “and I look to the skills of Liam Curham as managing director of ICONICS Ireland and his management team to engage fully with the Irish business community to leverage the advantages that ICONICS solutions deliver. We are confident that establishing ICONICS’ presence in Ireland will continue to meet our companies’ number one objective: ‘to exceed our customers’ expectations’, and thus deliver to them the software automation tools that will assist in achieving their own success in these challenging economic times.”

ICONICS solutions are widely recognized in the industrial automation software marketplace. ICONICS’ GENESIS64, GENESIS32 and BizViz products are recognized for their graphical capabilities and seamless integration with Microsoft operating systems and applications. ICONICS has provided award-winning visualization software for over 22 years, successfully deploying more than 225,000 solutions worldwide.

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